Default Survey Questions & Activist Codes for Your Campaign


As campaign committees are set up in Votebuilder, three (3) standard survey questions and one (1) standard activist code for the campaign’s voter contact efforts will be created. 


In order to better standardize data for short and long-term usage, the ability for users to create survey questions has been disabled. Looking at the last three even-year campaign cycles for comparison (2018, 2020, and 2022), the candidate and volunteer survey questions created in Votebuilder went from  33% of questions being mapped to Master Survey Questions in 2018, to 91% being mapped in 2020, to 98.85% being mapped in 2022. This improvement was the result of KDP shifting survey question creation from campaigns to KDP State Admins when campaigns were set up with accounts. 


If new questions not included below are needed, please submit the form below with the question text and answers for review. After review, the State Admin(s) will work with the campaign to best implement the survey question per best data standards.


To request the addition of new codes and questions, please complete the New Survey Question/Activist Code Request Formhttps://forms.gle/b4RtPe4wfqTBKzyu9


The default trio of Survey Questions include the standard Candidate ID Question on a 1 - 5 scale to measure support levels; a Volunteer Ask to identify potential volunteer leads; and a Vote Method** question to track how voters will cast their ballots since voting options have been expanded in Kentucky. 

In the event of a competitive primary with multiple candidates (more than two), an additional Candidate ID Question - Opposition Preference* - will be created to most accurately record information on which opponent a voter may be specifically supporting. 


Should the campaign be involved in a primary contest and advance to the General Election, the KDP Data Team will create and standardize a Candidate ID Survey Question for the General. 


In the event that a requested question/code is duplicative in nature, the KDP Data Team will work with the campaign to incorporate best practices to utilize existing questions/codes. For instance, if a campaign wants to create a volunteer question for a specific campaign event, it will be easier for the campaign to build that question into their script as an ask, use the main survey question to record the person’s answer, and schedule them into the event in MyCampaign with an appropriate Event Status below. 


The naming scheme detailed below has been created to more accurately catalog and find survey questions in Votebuilder and are tailored to each candidate. This is done to better provide support to campaigns at scale - if additional survey questions are needed, please let us know and it can be created in the committee. 


This naming scheme breakdown for statewide constitutional offices is as follows:


Office_CandidateLastName_MonthYearOfElection


Governor --> Gov_Attorney General --> ATG_Secretary of State --> SOS_
Treasurer --> TRS_Auditor --> ADR_Ag Commissioner --> AGC_



For GOVERNOR, the abbreviation would be: GOV_LAST_MMYY.


For the Louisville  Metro Council races, the abbreviations would be as follows: LouM_LastName_MMYY; LMC_##_LastName_MMY.


A full list of naming schemes and abbreviations for county offices can be found in the following link: https://kydemocratshelp.freshdesk.com/en/support/solutions/articles/44002130205-starting-campaign-survey-questions-activist-codes



Type

Long Name

Medium Name

Short Name

Question

Candidate ID

GOV_Last_MMYY

GOV_MMYY

GVID

Can CANDIDATE count on your support for OFFICE, District ##, in the Democratic Primary on Election Date?

Volunteer

GOV_Last_Vol

GOV_Vol

GVV

Are you interested in volunteering with our campaign?

Candidate ID*

GOV_Last_Opp

GOV_Opp

GVO

If LEAN or STRONG OPPONENT, please use cues and best judgment to determine who the voter is supporting.


Vote Method **GOV_Last_VM(P/G)GOV_VM(P/G)VMP/G(P)rimary --> Do you plan on Voting-By-Mail, Early, or on May 16 (Election Day)?    
(G)eneral --> Do you plan on Voting-By-Mail, Early, or on November 7 (Election Day)?   

* Opposition Preference, if needed.

** For further documentation on the Vote Method Survey Question, please click HERE


The Activist Code included in the committee has been created to mark supporters who are interested in displaying a Yard Sign. As an Activist Code, individuals talking to voters will be able to solely indicated ‘Yes’ they want a Yard Sign without worrying about other options. 


Type

Long Name

Medium Name

Short Name

Question

Visibility 

GOV_Last_YS

GOV_YS

YS

Can we place a small yard sign in front of your house to show your support of CANDIDATE?