As seen in the Google Data Studio Presentation of the 2022 Trending Precincts (linked and embedded below at the bottom of the article), there are two sections that are of use for analysis and targeting purposes.
Section 1 (Precincts to Target) shows every precinct that was either one of the following:
- precincts that State House Democrats lost in 2018 that Governor Andy Beshear won in 2019, or;
- precincts in 2016 that voted for both Democratic Senate Candidate Mayor Jim Gray and Republican Donald Trump in the same election.
This can be useful to the strategy of campaigns this cycle since it shows both the likeliest precincts to flip to Democratic in the ensuing election and precincts that are willing to split down ballot votes. Both of these are must know information in a state such as Kentucky as campaigns begin to think about places to target for persuasion programs.
Section 2 (Precinct Comparison) shows the levels of support, vote totals and turnout, and precinct growth in precincts from the 2014 midterms to the 2018 midterms. This is useful since it an excellent gauge for the same type of midterm environment that we are currently facing for 2022. This provides, depending on your district, your strongholds and areas of target. It also shows vulnerable targets and opponent strongholds.
Both of these Sections have the Old Precinct Names (from 2012-2021) that shows their new names for the New Precinct Names (2022-Present).
Google Data Studio Link: SECTION 1 and SECTION 2